The Trail Foundation Website & CRM

When I joined The Trail Foundation team in 2010, the previous website was hosted on a service that was being phased out. Additionally, it was not device responsive nor did it have a user-friendly backend which led to it not being updated as frequently as necessary.

I took on the task of sifting through the existing content and moving it to WordPress, a much easier to update web management platform. I renamed all files to optimize SEO and rewrote copy for clarity and brevity.

In addition to the website relaunch, I simultaneously launched a new CRM that better integrated with the website to improve the user experience. The improved website platform and new integrated CRM led to increased donor confidence and an increase in donations made through the web payment interface.